We provide varieties of qualitative media measurement reports and analysis, including:
- Coverage analysis of product, brand and services
- Consumer trends reports
- Qualitative statistical overviews measuring messaging, tonality and volume
- Competitor intelligence overviews
- Our reports are delivered in any format required by the client, including executive briefings and presentation-based.
Tracker provides a sophisticated online analysis dashboard, a platform that allows clients to generate chart and graph combinations that measure and illustrate the impact of news coverage. Full measurement and weighting tools relevant to tonality and messaging are integrated within the system.
Reports can also be exported into MS office-based programs such as excel for easy printing and presentation. The reports include:
- Coverage analysis
- Trend analysis
- Qualitative analysis
- Competitor analysis