Our Story


TRACKER is one of the first specialized media monitoring agencies in Bangladesh and is also known as “The Trend Setter” in service innovation. It was established in 2008 as a media monitoring company for the telecom sector but gradually it has diversified its service to many other industry sectors.

At TRACKER, we understand that as media platforms and channels continue to develop and grow in numbers, the challenges of keeping track of them also increase. Our in-house team combines multi-media monitoring and evaluation abilities, which are both holistic and individually analytical. We partner with our clients to overcome every challenge in a way that is insightful and uniquely learned about our client’s particular need. We maintain our core values – providing a fast, accurate, reliable, and responsive service to clients across a variety of sectors.

Tracker offers today’s best all-in-one media monitoring solution: unequaled media coverage, extraordinarily accurate clipping, daily e-mail alerts and an online clip archive stores all your clips.

Our Milestones


Tracker has started its journey in 2008. With its limited resources, it used to serve only the telecom sectors. Initially Tracker used to serve clients through its other sister concerns. As the confidence level grew to work on different sectors with the passage of years, Tracker successfully pitched clients by its own name, separated from its umbrella.

Starting with just telecom and mobile handset industry, Tracker now monitors news coverage of almost every sector. In addition, Tracker also monitors all press ads published in national newspapers every day.

Timeline

2008

Foundation

2008

First Client (Nokia)

2009

Website launching

2009

Launching of Tracker CMS

2010

Move from analogue system reporting to digital format

2010

Move to Baridhara DOHS office from Banani

2010

Introduction of synopsis based report format

2010

Foray into development sector news monitoring

2013

First project with state organization (NHRC)

2013

First ever media monitoring & analysis on political sector of the country (DI Project)

2014

Start of Monthly Press Ad Trend at BBF Magazine

2014

Move to Gulshan-1 office premise

2014

Launching full-fledged Press Ad Monitoring Service

2017

Launching Social Media Monitoring Service

2018

Developing HD quality TV monitoring capability (Beta)